THE 1st MEXICAN LOTERÍA GAME #IRL

MADE WITH PEOPLE AND REAL OBJECTS

 

#PresumeTuMexico #ComparteTuMexico

VIVA LA LOTERÍA MX IS THE 1ST PHOTOGRAPHIC SERIES OF THE MEXICAN LOTERÍA GAME THAT REVIVES THIS PRECIOUS TRADITION. THIS PHOTO SERIES PAYS TRIBUTE TO MEXICO BY LITERALLY BRINGING THE GAME TO LIFE IN A CONTEMPORARY WAY TO CELEBRATE ITS CULTURE. EACH IMAGE REPRESENTS 1 OF 54 CARDS IN THE GAME'S DECK, AND COLLECTIVELY TELL THE STORY THAT LIES IN MEXICO'S CORE.

 

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Watch each game card share Mexico's culture on IG @vivalaloteriamx

CREATED, DIRECTED & PRODUCED BY @cuevawolf

 

 photographed by @thechocky

Created, directed & produced by Cueva Andrea

photographed by The Chocky

CREDITS

Copyright © Andrea Cueva

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