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THE 1st MEXICAN LOTERÍA GAME #IRL
MADE WITH PEOPLE AND REAL OBJECTS
#PresumeTuMexico #ComparteTuMexico
VIVA LA LOTERÍA MX IS THE 1ST PHOTOGRAPHIC SERIES OF THE MEXICAN LOTERÍA GAME THAT REVIVES THIS PRECIOUS TRADITION. THIS PHOTO SERIES PAYS TRIBUTE TO MEXICO BY LITERALLY BRINGING THE GAME TO LIFE IN A CONTEMPORARY WAY TO CELEBRATE ITS CULTURE. EACH IMAGE REPRESENTS 1 OF 54 CARDS IN THE GAME'S DECK, AND COLLECTIVELY TELL THE STORY THAT LIES IN MEXICO'S CORE.
Watch each game card share Mexico's culture on IG @vivalaloteriamx
CREATED, DIRECTED & PRODUCED BY @cuevawolf
photographed by @thechocky
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